We know that how much information about you is important for you to not be
disclosed in some unnecessary matters or things and how this information is used and
shared. And we value and appreciate your trust that you place in us and recognize the
in detail that how our Website and its affiliates collect and process your personal
information through the website of the ACCERON, devices, products, services,
What Personal Information or Data is collected by our website?
We collect your personal information in order to provide and continually improve our
products and services.
Here are the types of personal information we collect:
Information You Provide To Us: We receive and store any information you
provide in relation to your use to the services of the website. You can choose not
to provide certain information, but then you might not be able to take advantage
of many of the Services available on our website. Wherever possible, we also
indicate the options where it is not mandatory for you to give the information.
We take and gather your personal information,such as email address, delivery
address, name, phone number, credit card/debit card and other payment instrument
details,from you when you set up an account or transact with us. While you may
browse some of the sections of our Website’s Platform without being a registered
member, but certain activities,such as placing an order or consuming our online
content or services do require registration. We use your contact information to send
you offers which are based on your interests as per your previous orders as well as
If you post messages on our message boards, chat rooms or other message areas or
leave a feedback or if you use voice commands to shop on the Platform, we then
collect that information which you provide to us and retain this information as
necessary to resolve disputes, provide customer support and troubleshoot problems as
permitted by law.
If personal correspondence, such as emails or letters are sent by you to us, or if other
users or third parties send us correspondence about your activities or postings on the
Website, we may collect such information into a file specific to you.
Information Collected Automatically: We automatically collect and store
certain types of information related to your use of our services provided at the
Website, that includes the information about your interaction with content and
services available through the Website’s Services. We may even track your
buying behavior, preferences, and other information that you choose to provide
on our Platform. We use this information to do internal research on our users'
demographics, interests, and behaviour to better understand, protect and serve our
users. This information is compiled as well as analyzed on an aggregated basis.
We use "cookies" and other unique identifiers, and through that we obtain certain
types of information when your web browser or device accesses the Website’s
Services and other content served by or on behalf of our Website.
The Information We Receive from Other Sources: We may get the
information about you from other sources as well, such as updated delivery and
address information from our carriers, which is used by us to correct our records
and deliver your next purchase with us more easily and conveniently. This
provides the better support for the customers as well.
We have access to your SMS, contacts in your directory, location and device
information with your consent and We may also request you to provide your PAN,
GST Number, Government issued ID cards/number and Know-Your-Customer
(KYC) details to:
(i)Find and have a check on your eligibility for certain products and services
including but not limited to credit and payment products;
(ii) Issue the GST invoices for the products and services purchased by you for your
(iii) enhance your experience on the Website as well as to provide the access to you
related to the products and services being offered by us, sellers, affiliates or lending
partners. You understand that your access to these products/services may be affected
in the event consent is not provided to us.
We and our affiliates even collect and analyse the demographic and profile data about
you on our Website in our efforts to continually improve the products and services
being offered by us. To help diagnose the problems with our server as well as to
administer the Website’s Platform.
We can occasionally ask you to take part in the surveys conducted either by us or a
third party market research agency. These surveys may ask about your personal
information, contact details, demographic information, date of birth, and other
information giving the details about your interests, lifestyle information, the
purchasing behaviour of the customers and other such information that you may chose
to provide. The surveys may consist collection of voice data or video recordings, the
participation of which would purely be voluntary in nature. We use this data to tailor
your experience at our Website, providing you with content that we think you might
be interested in and to display content according to your preferences.
We use your personal information to take and handle orders, deliver products and
services, process payments, and communicate with you about orders, products and
services, and promotional offers, to provide functionality, analyze performance, fix
errors, and improve the usability and effectiveness of the Website services.
We use your personal information to display interest-based ads for features, products,
and services that might be of interest to you. We do not use information that
personally identifies you to display interest-based ads.
We even use the information to prevent and detect fraud and abuse in order to protect
the security of our customers, ourselves and others. We may also use scoring methods
to assess and manage credit risks.
COLLECTION OF PERSONAL AND OTHER INFORMATION
When our website is used by you, we collect and store your personal information
which is provided by you only as a customer of our website. These information as
stated above is a way for us to make your shopping experience with us smooth and
hassle-free. This gives you a safe, efficient, smooth and customized experience. This
even gives the opportunity to provide you with the services and features that are most
likely to meet your needs, and to customize our website as per your choices and
interests, so that whenever you use our website, you find the products similar to your
choices and you get what you are desiring for through that easily. This makes your
experience safer and easier and also makes us earn the happiness of our customers.
Through this, we feel that we are connected with our customers directly and having a
personal touch with them and also fulfilling their demands as we know their choices
We use data collection devices such as “cookies” as mentioned above on certain
pages of our website to help analyse our web page flow, to measure the promotional
effectiveness as well as to promote trust and safety.
Cookies are the small files which are placed on your hard drive which plays an
important role in assisting us in providing our services. There are certain features
to allow you to enter your password less frequently during a session Cookies help us
provide the information which is according to your interests. The data collection
devices such as "cookies" are used by the website on certain pages of the Website to
help analyse our web page flow, measure promotional effectiveness, and promote
trust and safety. "Cookies" are small files placed on your hard drive that assist us in
providing our services and these do not contain any of your personal information. We
offer certain features that are only available through the use of a "cookie". We also
Cookies can also help us provide information that is targeted to your interests. Most
cookies are "session cookies," meaning that they are automatically deleted from your
hard drive at the end of a session. You are always free to decline/delete our cookies if
your browser permits, although in that case you may not be able to use certain
features on the Platform and you may be required to re-enter your password more
frequently during a session.
Additionally, you may encounter "cookies" or other similar devices on certain pages
purposes. This help us understand how our customers use the site.
INFORMATION SHARING BY THE WEBSITE
Information about our customers is a very important part of our business, and we are
not in the business of selling our customers' personal information to others. We share
customers' personal information only as described below and with our
subsidiaries,controls that either are subject to this Privacy Notice or follow practices
at least as protective as those described in this Privacy Notice.
Transactions Where Third Party is Involved: We make available to you
services, products, applications, or skills provided by third parties for use on or
through our Services provided on our website. For example, you can order
products from third parties through our stores, download applications from third-
party application providers from our App Store, and enable third-party skills
through our services. We also offer services or sell product lines jointly with
third-party businesses, such as co-branded credit cards. You can tell when a third
party is involved in your transactions, and we share customers' personal
information related to those transactions with that third party.
In case of Third-Party Service Providers: The other companies and
individuals are employed by us to perform functions on our behalf. Examples
include fulfilling orders for products or services, delivering packages, sending
postal mail and email, removing repetitive information from customer lists,
analyzing data, providing marketing assistance, providing search results and
links, which includes paid links as well, processing payments, transmitting
content, scoring, assessing and managing credit risk, and providing customer
service. These third-party service providers have access to personal information
needed to perform their functions, but may not use it for other purposes.
In case of Business Transfers: As we continue to develop our business, we
might sell or buy other businesses or services. In such transactions, customer
information generally is one of the transferred business assets but remains subject
customer consents otherwise). Also, in the unlikely event that the Website’s
substantially all of its assets are acquired, customer information will of course be
one of the transferred assets.
For the protection of the Website and Others: We release account and other
personal information when we believe release is appropriate to comply with the
law; enforce or apply the Terms and Conditions of Use and other agreements; or
protect the rights, property, or safety of the Website, our users, or others. This
includes exchanging information with other companies and organizations for
fraud protection and credit risk reduction.
Other than as set out above, you will receive notice when personal information about
you might be shared with third parties, and you will have an opportunity to choose not
to share the information.
The information related to you may be shared by us with the other corporate entities
and affiliates. These ones may market to you as a result of such sharing unless you
opt-out of it explicitly.
We may disclose the personal information related to you to the third parties. This
disclosure may be required for us to provide you access to our services, and to comply
with our legal obligations, to enforce the User Agreement of ours and also to facilitate
our marketing and advertising activities, or to prevent, detect, mitigate and investigate
fraudulent or illegal activities related to the Services provided by us. There is a full
trust which we give you that we do not disclose your personal information to third
parties for their marketing and advertising purposes until and unless there is explicit
consent for it by you.
If it is required by law to disclose your personal information, in that case, we may
disclose the personal information about you or in the good faith belief that such
disclosure is reasonably necessary to:
(ii) Respond to the claims of an advertisement, posting or other content which is
violating the rights of a third party; or
(iii)Protect the rights, property or personal safety of our users or the general public;
We and the affiliates related to us will share/sell some or all of your personal
information with the another business entity with which we, including our assets are
planning to merge, or if we get acquired by that business entity, or re-organization,
amalgamation, or restructuring of business. If such transactions take place, that
regard to your personal information, so that your personal space does not get
By taking the services of this website or by using this website and by providing your
information, you give your consent to the collection and use of your personal
information which you disclose on the Website in accordance with our Privacy
Policy, including but not limited to your consent for sharing your information as per
changes by posting on this page so that you remain aware of all the things and
information which we collect, and how we use it and under what circumstances we
disclose it to the other business entity or the third party.
We give all our users the freedom and the opportunity to opt-out of receiving non-
essential, i.e. marketing-related, promotional and other similar kinds of
communications from us on behalf of our partners as well as from us in general, after
setting up an account.
If you want to remove your personal information which includes your contact
information from all the lists and newsletters of our website, you have the option to do
that as well.
LINKS TO OTHER SITES
Our website may have the links to other websites as well which may collect the
personally identifiable information about you. We are not responsible for the privacy
practices or the content of those websites which are linked to or website.
We may have the usage of the third-party advertising companies to serve ads when
you visit our website. These companies may use information, which will not include
your name, address, email address, or telephone number about your visits to this and
other websites in order to provide advertisements about goods and services of interest
Our website has stringent security measures for protecting the loss, misuse, and
alteration of the information under our control. Whenever you change or access your
account information, we offer the use of a secure server. Once your data or
information is in our possession, we adhere to strict security guidelines, protecting it
against the unauthorized access.
We will collect and retain your personal information only for the purpose of providing
you with the services and features available on our website for you and will retain
this information only till such period as prescribed under applicable law.
CONTROLLERS OF PERSONAL INFORMATION
Any personal information provided to or gathered by our website for the smooth and
enriched services to you and also for making our customers rely on us, all those
information and data will be stored and controlled by our website (the data controller/